In 2011, I established my own company - Xera Pty Ltd - to provide an alternative to the myriad consulting businesses in the Australian market. Whilst many of them do a great job, I am concerned about something I call complexification - that is, the opposite to simplification. At Xera, we are determined to be judged against our two hallmark characteristics - simplicity and pragmatism. To our way of thinking, there is little point in implementing a solution unless it increases efficiency through simplification and/or a more pragmatic approach. There is plenty more information about Xera on the Xera web site but to give you a flavour of what we do: Our focus is on delivering positive change, through innovative, practical and flexible solutions to our clients Organisations looking for people and people looking for organisations. We are there to help both sides of the equation. Helping businesses to have their message heard through written and vocal communications. Web design for small businesses, communities, organisations ... basically anyone with a message to convey online. Business support on your terms. There's not much that a XeraVA Virtual Assistant can't do to support your business. Practical, useful - dare I say it - pragmatic support for businesses in their establishment phase. And for the record, the word Xera is totally made up. I wanted a business name that was short and that sounded a little bit funky. The good folks at Apple have a monopoly on words started with "i" and so I thought that a word starting with "x" might work. |
